Over the last few years, voice search has become extremely popular, with many people choosing this method of search over others. This blog is our guide to lead generation and voice search.
What is voice search?
Voice search is when people use voice-activated devices to access information online. Some common devices for this include Amazon’s Alexa, Google Assistant, and Apple’s Siri.
These all have features that allow you to speak directly to them to gather information from the internet. This means that it’s become important to not only optimise your website for search engines, but also for voice search.
Search queries can vary depending on how they are inputted, for example, through typing or through voice search. As the popularity of voice search has increased, there has also been a rise in searches for ‘near me’. This highlights the ease and convenience of using voice search on the go to find information quickly.
How can you use voice search for lead generation?
Optimise your website for voice search
Voice search is becoming increasingly popular, so it’s important to ensure that your website is optimised for this type of search. You should focus on using natural language keywords and phrases that people are likely to use when speaking rather than typing.
Be aware that you still need to optimise content for search engines to rank and present yourself as a valuable source of information. Search engines use various signals to determine how valuable your website is to each search query. If you can keep visitors on your site for longer, they are essentially more engaged, which shows search engines that your website is valuable to the query.
Create content that answers common questions
People often use voice search to find quick answers to their questions. Create blog posts, videos, or other content that addresses common questions about your products or services.
Blogs are a fantastic way to get your website to appear on the search engines. For the best results, you should conduct in-depth keyword research and use blogs to answer the questions of your ideal audience. Video content is also becoming more popular and can be used to share information about your brand, introduce sales and new products, or answer FAQs.
Focus on local SEO
As we mentioned, voice-activated devices are often used to find businesses or services ‘near me’. You can easily optimise your website for local search by including your business name, address and phone number.
Google also allows you to claim your Google Business Profile (formerly Google My Business). This means your website can show up in local listings too. Ensure that you keep your business details up to date and make it easy for potential customers to contact you.
Provide relevant and accurate information
Voice search users expect quick and accurate answers to queries. Make sure the information on your website is up-to-date and relevant to the search queries your target audience is likely to make. There are many ways that you can look into the most common types of queries that people are searching for.
Be conversational
Voice search queries are often phrased in a conversational tone. Use natural language and avoid overly technical or jargon-heavy terms in your content. One of the most significant benefits of voice search is that it’s convenient, so make sure that your website is making things easier for users.
Make it easy for users to contact you
It’s crucial that you include clear calls to action on your website that make it easy for users to contact you for more information or make a purchase. This could include a click-to-call button or a contact form. Call to actions are the perfect way to show users what you’d like them to do next, so make sure they are clear.
Analyse and track your results
Use analytics tools to track the performance of your voice search optimisation efforts. Monitor which keywords drive traffic to your site and adjust your strategy accordingly. Be cautious not to fall into the trap of keyword stuffing, as this will adversely affect your SEO and website success.
So, that’s how you can make voice search work for lead generation. Don’t forget that you can utilise these tips when creating landing pages for lead generation too. We hope that you found this blog useful.
Are you ready to start gaining valuable leads for your business? Get in touch with our experts – we’re more than happy to help. Read our blog on the benefits of using a B2B lead generation agency.
